According to the Universal Advertising Standards Developed by the D'Arcy

Multiple Choice

According to the universal advertising standards developed by the D'Arcy Masius Benton & Bowles agency, a creative advertising message is built around:

A) the growth-share matrix.
B) a trojan horse business technique.
C) a power idea or a creative core.
D) the bait-and-switch concept.
E) the non-divergence determinant of creativity.