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    Advertising and Promotion Study Set 1
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    Exam 8: Creative Strategy: Planning and Development
  5. Question
    _____ Research Involves Anthropologists or Other Types of Trained Researchers
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_____ Research Involves Anthropologists or Other Types of Trained Researchers

Question 104

Question 104

Multiple Choice

_____ research involves anthropologists or other types of trained researchers observing consumers in their natural environments.


A) Neuromarketing
B) Out-group
C) Questionnaire
D) Focus group
E) Ethnographic

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