Which of the Following Statements Is True of Image Advertising

Multiple Choice

Which of the following statements is true of image advertising?

A) It is used most often when there are significant functional or performance differences among brands.
B) It is often used when competing brands are difficult to differentiate on a functional or performance basis.
C) Advertisers often use it when their products or services offer a unique attribute or benefit to consumers.
D) It is most commonly used for business-to-business products.
E) It concentrates on those functional features of a product that are unique and cannot be imitated by competitors.