Multiple Choice
An ad for a medication that helps people undergoing chemotherapy feel more energetic shows a grandfather sorrowfully wishing he could participate in his grandson's birthday party. Subsequently, the scene switches to the birthday party and shows the grandfather feeling energetic and vibrant after taking the medication. This ad is an example of _____.
A) bait-and-switch advertising
B) a snob appeal
C) the inherent drama approach
D) the WOM approach
E) a buzz appeal
Correct Answer:
Verified
Correct Answer:
Verified
Q108: The challenge of developing creative advertising that
Q109: For weeks, Amy had been trying to
Q110: Which of the following statements is true
Q111: Which of the following is a limitation
Q112: Many creative people follow proven formulas when
Q113: Bubble Inc., a chewing gum manufacturer, specifically
Q114: The _ step of Young's creative process
Q115: Account planning plays an important role during
Q116: Daniel and Ronald were social researchers who
Q118: Ads are often called _.<br>A)animatics<br>B)heuristics<br>C)creative<br>D)art infusions<br>E)mnemonics