Multiple Choice
According to Advertising Age, experts in creative advertising don't write books or espouse theories.They see advertising as
A) an inherent drama working to offset the reality of social issues.
B) an uplifting social force, as a way to inspire and entertain.
C) the replacement for the 20th-century salesperson.
D) publicity created through unique selling propositions.
E) a cultural force redefining societal needs and wants.
Correct Answer:
Verified
Correct Answer:
Verified
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