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    Advertising and Promotion Study Set 1
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    Exam 8: Creative Strategy: Planning and Development
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    The Unique Selling Proposition (USP) Must Be One That the Competition
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The Unique Selling Proposition (USP) Must Be One That the Competition

Question 86

Question 86

True/False

The unique selling proposition (USP) must be one that the competition either cannot or does not offer.

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