The Part of the Tacori Jewelry Creative Brief That Specifies

Multiple Choice

The part of the Tacori jewelry creative brief that specifies that communications will support a specific product's goal of becoming 50 percent of Tacori's business by establishing it as a more accessible, fashion jewelry line would appear in the _________________ section of the creative brief.

A) problem or issue
B) advertising and communications objectives
C) target audience
D) major selling idea or key benefits
E) creative strategy statement