Multiple Choice
According to the DAGMAR model, which of the following is a characteristic of a good objective?
A) A good objective is elaborative in nature.
B) A good objective specifies the target audience.
C) A good objective avoids specifying a time period.
D) A good objective specifies the current market share.
E) A good objective is based only on sales results.
Correct Answer:

Verified
Correct Answer:
Verified
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