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    Advertising and Promotion Study Set 1
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    Exam 6: Source, Message, and Channel Factors
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    When Immediate Impact Is Not the Objective and Repeated Exposure
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When Immediate Impact Is Not the Objective and Repeated Exposure

Question 67

Question 67

True/False

When immediate impact is not the objective and repeated exposure will give the audience members opportunities to draw their own conclusions, a closed-ended message is ideal.

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