A Fatal Accident at the Production Facility of GA Inc

Multiple Choice

A fatal accident at the production facility of GA Inc., a mobile manufacturer, has killed 58 factory workers. The company is now perceived negatively among customers. In an attempt to revive its reputation, the company has hired Adam Murphy, a popular golfer, as its spokesperson. Murphy is a distinguished personality and is well-known for his philanthropic activities. Murphy, being a credible source, can help GA restore its tainted reputation by:

A) acting as a positive source derogation.
B) inhibiting counterarguments about the company and its products.
C) eliminating advertising clutter.
D) attempting to change consumer buying patterns.
E) stimulating consumers to purchase the company's products.