Multiple Choice
Which of the following is the best example of a celebrity endorser enhancing consumers' perceptions of a product's performance capabilities?
A) a professional golfer endorsing electronics home appliances
B) a boxer endorsing an automobile repair service
C) an actress endorsing a cell phone service
D) a model endorsing a brand of cosmetics
E) a race car driver endorsing lawn mowers
Correct Answer:

Verified
Correct Answer:
Verified
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