Multiple Choice
Which of the following is true of refutational appeals?
A) They are not as effective as one-sided messages.
B) They do not feature negative connotations of the products advertised.
C) They tend to "inoculate" the target audience against a competitor's counterclaims.
D) They are used typically when the target audience is less educated.
E) They are a special type of one-sided message.
Correct Answer:

Verified
Correct Answer:
Verified
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