Which of the Following Is True of a Q-Score

Multiple Choice

Which of the following is true of a Q-score?

A) It explains the popularity of a prime-time television show.
B) It describes the size of television viewing audiences that prefer to buy a product based solely on the celebrity who endorsed it.
C) It answers the question, "How appealing is a celebrity endorser among people who do know him or her?"
D) It answers the question, "What percentage of people see celebrities as trendsetters?"
E) It identifies the emotional impact that advertisements have on the target audience.