Multiple Choice
Which of the following statements is true of the use of humor in ad campaigns and commercials?
A) Humorous commercials are always perceived as entertaining.
B) Humorous commercials distract a receiver from counterarguing against an advertiser's message.
C) Research evidence proves humor does not wear out as fast as other types of advertising appeals.
D) Humor is not used in print ads but is only presented through radio and TV commercials.
E) High-involvement products are better suited for advertising humor than low-involvement products.
Correct Answer:
Verified
Correct Answer:
Verified
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