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    Advertising and Promotion Study Set 1
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    Exam 6: Source, Message, and Channel Factors
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    Wearout May Occur If Consumers No Longer Pay Attention to a Commercial
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Wearout May Occur If Consumers No Longer Pay Attention to a Commercial

Question 61

Question 61

True/False

Wearout may occur if consumers no longer pay attention to a commercial after several exposures.

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