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When Cassie Presented Her Sales Pitch to a Skeptical Audience

Question 137

Multiple Choice

When Cassie presented her sales pitch to a skeptical audience that was not interested in what she was selling, she opened with strong arguments to arouse interest in her message. This is an application of the


A) primacy effect.
B) recency effect.
C) sleeper effect.
D) credibility effect.
E) compliance hierarchy.

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