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    Advertising and Promotion Study Set 1
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    Exam 6: Source, Message, and Channel Factors
  5. Question
    _____ Is the Process by Which a Source Perceived by a Receiver
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_____ Is the Process by Which a Source Perceived by a Receiver

Question 106

Question 106

Multiple Choice

_____ is the process by which a source perceived by a receiver as having high power can influence the receiver's behavior.


A) Internalization
B) Identification
C) Compliance
D) Retention
E) Scrutiny

Correct Answer:

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