Multiple Choice
"Pamper yourself with Silk Sheen body lotion.It's better for your skin than Inflame, Genesis, or Dusk body lotions." This headline from a Silk Sheen ad in Belle Ménage magazine is an example of
A) confrontational advertising.
B) two-sided advertising.
C) comparative advertising.
D) a recency appeal.
E) refutational advertising.
Correct Answer:

Verified
Correct Answer:
Verified
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