Marketers of Products Such as Mustard, Paper Towels, and Batteries

Multiple Choice

Marketers of products such as mustard, paper towels, and batteries

A) must avoid using mass-media advertising strategies.
B) must use slogans, symbols, and visual image personalities to promote their products.
C) must use personal-selling strategies in order to create a sustainable marketing program.
D) must opt for high-involvement advertising strategies.
E) must avoid sales promotions and publicity.