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Typically, When Consumers Are in a "Passive" Shopping Mode

Question 23

Multiple Choice

Typically, when consumers are in a "passive" shopping mode


A) they are purposefully seeking assistance in order to make informed purchase decisions.
B) the information and advice they need to make a purchase comes to them unsolicited.
C) they tend to visit the website of a company or brand for product information.
D) they are perpetually in an information processing role.
E) they seek help from search engines in selecting brands of their choice.

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