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Robert, an Automobile Engineer, Detects a Strange Noise Emanating from the Engine

Question 97

Multiple Choice

Robert, an automobile engineer, detects a strange noise emanating from the engine of his car.As he is an expert mechanic, he diagnosed that the car required a new fan belt.Which of the following stages of the consumer decision-making process is represented in this scenario?


A) external search
B) postpurchase evaluation
C) problem recognition
D) purchase decision
E) alternative evaluation

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