Multiple Choice
An ad for Novell solutions targeted to businesspeople was headlined,"ERP: Sound made by CIO when people see data they shouldn't." The executive in the ad has a distressed,almost fearful look on his face.Which execution technique used to create this ad?
A) a problem-solution execution
B) slice-of-death advertising
C) slice-of-life advertising
D) a response-stimuli execution
E) informational advertising
Correct Answer:
Verified
Correct Answer:
Verified
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