Multiple Choice
A(n) _____ refers to the approach used in an advertisement to elicit some consumer response or influence feeling.The way this approach is turned into an advertising message is the _____.
A) advertising appeal;advertising campaign
B) creative execution style;advertising appeal
C) creative execution style;advertising campaign
D) advertising appeal;creative execution style
E) brand image;positioning
Correct Answer:
Verified
Correct Answer:
Verified
Q21: Timberland Co.sells all-weather gear.For its advertising,it has
Q22: Rational and emotional advertising appeals:<br>A)represent two distinctive
Q23: An ad for Novell solutions targeted to
Q24: Advertisers create emotional advertising appeals by:<br>A)using humorous
Q25: Which of the following statements about feature
Q27: Which of the following questions should be
Q28: Which of the following statements about the
Q29: Advertising appeals that focus on functional or
Q30: An ad for Calloway Gardens Resort stresses
Q31: The audio portion of a commercial is