Which of the Following Statements About Feature Appeals Is True

Multiple Choice

Which of the following statements about feature appeals is true?

A) Feature appeals tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.
B) Feature appeals are never used for technical and high-involvement products.
C) Feature appeals can be used for advertising a product but not a service.
D) Feature appeals never focus on attributes or benefits that are important to consumers.
E) All of the above statements about feature appeals are true.