Multiple Choice
McDonald's creates commercials designed to make parents feel good when they take their children to McDonald's restaurants.This is an example of:
A) how rational appeals are used
B) how product popularity appeals are used
C) transformational advertising
D) reminder advertising
E) teaser advertising
Correct Answer:

Verified
Correct Answer:
Verified
Q50: Which of the following statements describes a
Q52: The ad for TDAmeritrade investment company states
Q53: Which of the following statements about the
Q54: One of the reasons Hyundai utilized an
Q56: A widely used advertising execution style for
Q57: Mr.Peanut from the Planters Nut Company's ads
Q58: The combination of rational and emotional advertising
Q59: Research has shown that the first thing
Q81: According to McCann-Erickson's concept of emotional bonding,the
Q91: Research shows consumers perceive Miller beer as