The Combination of Rational and Emotional Advertising Appeals

Multiple Choice

The combination of rational and emotional advertising appeals:

A) should never be done
B) can be used for a variety of products since consumers make purchases on the basis of both rational and emotional motives
C) would not be an effective way to advertise a high tech product such as a personal computer
D) has limited applicability since most purchases are made entirely for rational reasons
E) does not occur if an agency is used to prepare the advertising campaign