Which of the Following Statements Describes a Reason Why Companies

Multiple Choice

Which of the following statements describes a reason why companies such as Nike,Microsoft,and Mercedes-Benz are willing to pay large sums of money for the right to incorporate popular songs into their commercials?

A) These songs may help their commercials break through the advertising clutter on television and attract consumers' attention.
B) These songs may activate a sense of nostalgia among consumers and create a positive mood that makes them more receptive to these companies' commercials.
C) These classic songs may be very relevant to the image or position the advertiser is trying to create for their company or brands.
D) These songs can create positive feelings that make consumers more receptive to the advertising message.
E) All of the above statements are reasons why companies pay large sums for the right to use popular songs in their commercials.