Which of the Following Statements About the Use of Indirect

Multiple Choice

Which of the following statements about the use of indirect headlines is true?

A) Indirect headlines are often effective in attracting a reader's attention or interest.
B) Indirect headlines can provoke curiosity and encourage a reader to read the body copy of an ad.
C) Indirect headlines may include questions,provocations,or challenges.
D) Indirect headlines rely on their ability to generate reader interest and involvement and thus get readers to read more of the message.
E) All of the above statements about the use of indirect headlines are true.