Multiple Choice
A client who manufactures maternity clothes for businesswomen wants a new advertising campaign.Visits to obstetrician's offices to observe the clothes being worn and to maternity shops at the mall to see how they were selected could be a part of the _____ stage of the creative process.
A) preparation
B) verification
C) revision
D) reality check
E) incubation
Correct Answer:

Verified
Correct Answer:
Verified
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