How Might an Advertising Creative Specialist Acquire General Preplanning Input

Multiple Choice

How might an advertising creative specialist acquire general preplanning input about a market that can be used as to develop the creative strategy for a calcium-enhanced sports drink?

A) Talk to coaches and trainers to get their reactions to the new product.
B) Talk to nutritionists about the actual nutritional value of the added calcium.
C) Get a group of athletes to sample the drink and give their opinions about its taste and consistency.
D) Read reports on consumers' feelings about the addition of vitamins and minerals to their food.
E) Do all of the above.