According to James Webb Young,a Former Creative Director at the J.Walter

Multiple Choice

According to James Webb Young,a former creative director at the J.Walter Thompson agency,the production of creative advertising ideas:

A) is a random process that cannot be taught
B) does not follow a definitive plan
C) cannot be learned and controlled
D) is a definitive process that can be learned and controlled
E) has as many different routes as there are different forms of creativity