Unlike Other Alkaline Batteries and Traditional Rechargeable Batteries,Rayovac Renewal Alkaline

Multiple Choice

Unlike other alkaline batteries and traditional rechargeable batteries,Rayovac Renewal alkaline battery is reusable 25 times or more.The ad headline read,"Introducing the Best-Performing Battery System in All of Creation." This ad was based on the Rayovac Renewal alkaline batteries:

A) unique selling proposition
B) brand image
C) inherent drama
D) tangibility
E) brand equity