Is the Largest Airline in the Far East

Multiple Choice

is the largest airline in the Far East.It ads focus on the Japanese hospitality that is offered on its planes-everything from elegant tableware to the finest in Far Eastern cuisine.If comfort and fine food is important to you when you travel,then you should think of ANA next time you are booking a flight to Asia.This development of a strong,memorable identity for ANA is an example of:

A) a universal selling proposition
B) image advertising
C) inherent drama
D) attribute-based positioning
E) refutational appeal