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The Rogers Agency Wants to Test a Creative Idea It

Question 85

Multiple Choice

The Rogers Agency wants to test a creative idea it has for a new commercial before moving ahead with the production of the spot.To make the test more realistic it wants to test both the visual layout of the commercial as well as the audio portion of the message.The commercial should be tested in which of the following forms?


A) storyboard
B) animatic
C) reaction profile
D) print copy
E) rough layout

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