Which of the Following Statements About the Use of Creativity

Multiple Choice

Which of the following statements about the use of creativity in an advertising campaign is true?

A) Because most advertising is creative,creativity is not nearly enough to break through the clutter.
B) Creative advertising always has a positive impact on sales.
C) Creative advertising that is not relevant to the target audience may have a greater impact than advertising that is relevant.
D) The nature of advertising requires that everyone involved in the promotional planning process engage in creative thinking.
E) Users of creative advertising can avoid using big ideas and unique selling propositions in their advertising campaigns.