Which of the Following Is NOT Given as a Realistic

Multiple Choice

Which of the following is NOT given as a realistic reason for setting specific objectives for an integrated marketing communications program?

A) Specific objectives serve as communication devices and facilitate coordination of various groups working on the campaign.
B) Specific objectives serve as a guide for planning and decision making.
C) Specific objectives provide a benchmark against which success or failure of a campaign can be measured.
D) Specific objectives help specify a method and criteria for assessing how well the promotional program is working.
E) Specific objectives provide specific ideas on how to develop more creative and effective advertising.