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    Business
  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    All of the Following Are Considered Top-Down Approaches to Determining
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All of the Following Are Considered Top-Down Approaches to Determining

Question 14

Question 14

Multiple Choice

All of the following are considered top-down approaches to determining budgets EXCEPT:


A) the objective and task method
B) the affordable method
C) the percentage of sales method
D) arbitrary allocation
E) the competitive parity method

Correct Answer:

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