Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising Because They

Multiple Choice

Many marketing managers prefer sales-oriented objectives for advertising because they believe:

A) the reason a company spends money on advertising and promotion is to sell its products or service
B) money spent on advertising and promotion should show measurable results
C) sales-oriented objectives help get everyone involved in the promotional program to think about how advertising and promotion will influence sales
D) objectives should be based on the achievement of sales results
E) all of the above are true