Arden's Task Is to Determine What Was Accomplished by His

Multiple Choice

Arden's task is to determine what was accomplished by his company's advertising and promotional program for a vinyl siding cleanser.You are able to tell him that:

A) his task is impossible
B) all he needs is sales results to determine what the program accomplished
C) his task is easier if specific communications objectives were set
D) all he needs is post-promotional consumer awareness levels to determine what the program accomplished
E) this is the easiest task his company has ever asked him to perform if the company did not set specific objectives