Multiple Choice
"Try new OHM by Olay Body Wash.It's better for your skin than Bath & Body Works,Origins,Aveda,or Clinique." This headline from an Olay Body Wash ad in Ladies Home Journal is an example of:
A) confrontational advertising.
B) two-sided advertising.
C) comparative advertising.
D) a recency appeal.
E) refutational advertising.
Correct Answer:
Verified
Correct Answer:
Verified
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