A Potential Problem of Using Advertising with a Strong Fear

Multiple Choice

A potential problem of using advertising with a strong fear appeal message to try to discourage drug abuse by teenagers is that:

A) there is no appropriate medium.
B) fear appeals never work with teenagers.
C) a message with a high level of fear may have inhibiting effects and be tuned out by teenagers.
D) the high fear message may not work among teenagers who are low in self-confidence and want to avoid the issue.
E) parents may be offended if the message is perceived as too frightening.