Florafax Wire Service Allows a Consumer in Alaska to Go

Multiple Choice

Florafax Wire Service allows a consumer in Alaska to go to his or her local florist and order roses to be sent to a friend in Maine. The Alaskan florist uses Florafax to order the roses from a florist in Maine who will arrange and deliver them. An ad for Florafax in a trade journal for florists offers retail florists a $4 rebate when they send 20 orders and an additional $.75 per order when they use florafax.net online sending. In its ad, Florafax is using:

A) a consumer-oriented sales promotion
B) a trade-oriented sales promotion
C) a functional inducement
D) telemarketing
E) integrated promotions