The Development of the Advertising Message That the Marketer Wants

Multiple Choice

The development of the advertising message that the marketer wants to convey to its target audience is called _____,and the determination of which communications channels to use to deliver the message is _____.

A) creative strategy;media strategy
B) media strategy;message strategy
C) the marketing program;the communications program
D) the Five Cs;the 4 Ms
E) message strategy;channel strategy