According to the IMC Planning Model

Multiple Choice

According to the IMC planning model,:

A) promotional mix elements share a set of objectives and a strategy for meeting these objectives
B) objectives and strategies for each promotional mix element are based on advertising goals
C) budgeting is done only for advertising
D) it is important to monitor,evaluate,and control the promotional program to determine how well it is meeting communications objectives
E) the internal and external situation analysis is done after the budget is determined