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  2. Topic
    Business
  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 1: An Introduction to Integrated Marketing Communications
  5. Question
    _____ Is a System of Marketing by Which Organizations Communicate
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_____ Is a System of Marketing by Which Organizations Communicate

Question 4

Question 4

Multiple Choice

_____ is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction.


A) Advertising
B) Sales promotion
C) Direct marketing
D) Publicity
E) Public relations

Correct Answer:

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