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    Exam 3: Consumer Behaviour Concepts and Target Marketing
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    TD Canada Trust Appeals to the LGBT Market Because the Bank
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TD Canada Trust Appeals to the LGBT Market Because the Bank

Question 71

Question 71

Multiple Choice

TD Canada Trust appeals to the LGBT market because the bank wants to


A) change attitudes of the gay community
B) appeal to the needs of a large untapped market
C) reduce their media spending
D) change attitudes of their current customers
E) reposition their brand

Correct Answer:

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