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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
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    Esteem Needs Are Addressed in Commercials That Portray People in Successful
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Esteem Needs Are Addressed in Commercials That Portray People in Successful

Question 28

Question 28

True/False

Esteem needs are addressed in commercials that portray people in successful business roles-for example, an executive driving a BMW or Porsche.

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