Which Creative Style Does Not Focus on Product Claims or Brand

Multiple Choice

Which creative style does not focus on product claims or brand images but rather seeks to present circumstances or situations that find counterparts in the real or imagine experiences of the target audience,attempting to match "patterns" in an advertisement with the target audience's stored experiences? 

A)  unique selling proposition 
B)  resonance 
C)  generic 
D)  emotional 
E)  preemptive