Explain the Six Alternative Creative Strategies

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The Answer is The six alternative creative strategies are (students' examples will vary):
1.Unique Selling Proposition (USP).With this approach the advertiser makes a superiority claim based on a unique product attribute that represents a meaningful,distinctive consumer benefit.
2.Brand image.This style involves psychosocial,rather than physical differentiation.Advertising attempts to develop an image or identity for a brand by associating the brand with symbols,drawing meaning for the brand from the culturally constituted world.Developing an image through advertising amounts to giving a brand a distinct identity,or personality.This type of advertising is transformational advertising.
3.Resonance.An advertisement resonates (patterns) the audience's life experiences.
4.Emotional.This advertising aims to reach the consumer at a visceral level and runs the gamut of positive and negative emotions.
5.Generic.The advertiser makes a claim that could be made by any company that markets a brand in that product category but makes no attempt to differentiate its brand from competitive offerings or to claim superiority.This style is most appropriate for a brand that dominates a product category.
6.Preemptive.This is employed when an advertiser makes a generic-type claim but does so with an assertion of superiority.This is clever style when a meaningful superiority claim is made because it effectively precludes competitors from saying the same thing.

Explain the Six Alternative Creative Strategies

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Explain the Six Alternative Creative Strategies

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Correct Answer:VerifiedShow Answer

Correct Answer:
Verified