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    Advertising Promotion and other aspects
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    Exam 11: Endorsers and Message Appeals in Advertising
  5. Question
    Kelman's Three Receiver Processing Modes Are Similarity,familiarity,and Liking
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Kelman's Three Receiver Processing Modes Are Similarity,familiarity,and Liking

Question 17

Question 17

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Kelman's three receiver processing modes are similarity,familiarity,and liking.

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